Professional Product Photos
This post is a guest post from Magdalena Mrvova from Studio Mag, photography specialists in the South West.
Getting professional photos for your business
Every business needs professional photography on their website. Whether it¹s selling property, products or services, they all need it. Smaller websites may use stock images but, you have to ask yourself how many other companies might be using the same image? Do you want to run the risk of having the same photos as your competitiors? Plus that could make your customers doubt your credibility if the images were not true to your business. You want to show your customers exactly what they can expect from you and your products or services. That is why it is important to get your own set of professional photos that you can use not only on your site but on social media, in your adverts and in the press too.
Below I share my top tips for getting the best professional photos that you can.
- When choosing the background and image style for your website, consider the overall style and colour palette. They all need to compliment each other and work well together.
- Always brief your photographer well and put everything in writing. A face-to-face meeting is always the best option to discuss all possibilities but always make the final agreement on paper to avoid any confusion or misunderstanding.
- Don't attempt to take photos yourself unless you have all the necessary equipment and knowledge. Setting up the lighting correctly is not as simple as it seems and post-production editing is necessary in most cases.
- Never clutter your photos. Simplicity and clarity is the key! If you are photographing a product, make sure it is clean and polished. You may want to have some detail photos taken, not only views of whole products. Detail shows quality and higher standards and can help people make the decision to buy.
- On your website, show images of your product in use, using lifestyle shots rather than simply product shots. Use them on your website¹s blog or
banners to promote particular products. Choose the set-up and positioning of any models carefully. This can help give an idea of scale, as well as to help people envisage how the product will fit into their lives.
- Your website is your shop window, so you need to keep it up-to-date and renew it every few weeks to keep your customers interested.
- A cheap photographer is not always the best option and changing your photographer part way through a shoot is not a great idea either. Aim for
consistency on your website in photos and in writing style too.
Studio Mag is a photography studio based in Plymouth, offering comprehensive photography service specialising in Weddings, Fashion, Portraits and Commercial photography in Devon and Cornwall. Find out more by visiting http://www.studiomag.co.uk