Exhibiting at Trade Shows

Tips for exhibiting at trade shows


Selling your products wholesale can be a great way to increase your distrubition, and turnover.  One of the best ways to start selling wholesale is to exhibit at a trade show, where retailers are in attendance looking for products to sell in their stores. If it's your first time exhibiting at a trade show take a look at the useful tips below from Andrew Morton, who spent 20 years working for leading craft exhibition organisers ICHF and Craig De Souza, membership director of the Craft & Hobby Association UK.

Make your stand look attractive and stand out.
Focus on your best selling lines first and present these, once you have customers you can expand your offering to them with other lines
Smile and interact with the buyers as they walk past, don't be shy, be outgoing and engaging
Wear comfy shoes, it's hard to be cheerful when your feet hurt!
Remember to collect contact details from everyone you to talk to and give yours out readily
Follow up all leads as soon after the show as possible
Remember to let the Press Office have a Press release
Put product on the New Product Showcase
Use social media to let people know you will be there in advance
Invite potential buyers to visit your stand
Make sure your website is up to date as people will visit it after the show

Take too many products, this is a trade show so only samples are necessary.
Clutter the stand, less is more
Ignore the wall space make sure yo use it to it's best advantage, there is a lot of space to play with
Sit and read the paper and look disinterested
Be scared, everyone has to start somewhere
Be afraid to ask questions
Forget lots of order forms and business cards

These useful tips were originally given in the CHA UK LinkedIn group, you can join it here. It's a good place to network with other craft businesses, big and small.

Image credits: ITS Textile Traders wholesale suppliers of flece and fur.